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HI, I’M CALEB BRUCE PORTER

I’m a Senior Brand & Experience Designer creating cohesive, high-impact brand moments. I help global brands translate strategy into premium, multi-channel experiences—from campaigns to large-scale brand initiatives.

PROFICIENCIES AND TOOLS

As an accomplished designer with a bachelor's degree in graphic design and two decades of professional experience across diverse design disciplines, I bring a wealth of expertise in graphic design, branding, digital design, and UX design.

My proficiency encompasses wireframing and prototyping, art direction, design team leadership, and effective communication and collaboration. I excel in UX/UI design, branding and identity development, visual and print design, web design, social media strategy, marketing, photo editing, iconography, and animation.

I am highly skilled in industry-standard design tools, including Photoshop, Illustrator, InDesign, After Effects, and Figma.

I’m a Senior Designer with 20 years of experience shaping global B2B brands through cohesive, high-impact design across digital, print, and experiential touchpoints. My work focuses on translating brand strategy into modern, premium experiences—from integrated campaigns to large-scale brand moments—ensuring consistency and craft at every interaction. I bring a balance of big-picture thinking and hands-on execution, with deep expertise in brand systems, UX/UI design, and cross-channel storytelling. Known for strong visual judgment and collaborative leadership, I partner closely with teams to elevate creative quality and deliver work that is both strategically grounded and meticulously executed. I’m highly proficient in Figma and Adobe Creative Cloud, using them to bring ideas to life with precision and scalability across platforms.

SKILLS

UX DESIGN

PROTOTYPING


DESIGN TEAM MANAGEMENT


BRANDING & IDENTITY


VISUAL DESIGN

PRINT DESIGN

WEB DESIGN

ANIMATION

 

SOCIAL MEDIA

MARKETING


PHOTO EDITING

ICON CREATION


TEAMWORK/
COLLABORATION


BRAINSTORMING

UX DESIGN

PROTOTYPING


DESIGN TEAM MANAGEMENT


BRANDING & IDENTITY


VISUAL DESIGN

PHOTO EDITING

ICON CREATION


TEAMWORK/
COLLABORATION


BRAINSTORMING

PRINT DESIGN

WEB DESIGN

ANIMATION

SOCIAL MEDIA

MARKETING

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Brand Management, UX, Digital AND GRAPHIC DESIGN

Aptiv Experiential Design

In my role at Aptiv, I craft immersive, user-centered experiences that showcase innovative technologies, translating complex ideas into engaging, memorable interactions for diverse audiences.

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Brand Management, UX, Digital AND GRAPHIC DESIGN

A Decade’s Worth of Graphic Design Excellence at Aptiv

My professional journey has encompassed a diverse array of projects, ranging from traditional print to cutting-edge web and digital initiatives, including UX design and social media graphics.

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UX/UI Design, Branding AND GRAPHIC DESIGN

Redesign Case Study: MJR Theatres Mobile App Prototype

In this redesign, I explored how the MJR Theatres app could better serve users by improving navigation, streamlining ticket booking, and elevating the overall experience to make finding showtimes, securing seats, and discovering movies more enjoyable and efficient.

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GRAPHIC AND DIGITAL DESIGN

APTIV’S VALUE CAMPAIGN CREATION AND LAUNCH

I led the design of Aptiv's Values Campaign, creating a cohesive visual identity and strategic launch plan that effectively communicated the company's core values, unifying and motivating the global workforce.

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GLOBAL BRAND LEAD AND GRAPHIC DESIGN

APTIV’S ANNUAL REPORT DESIGN, PRODUCTION AND DELIVERY

After years of having Aptiv’s Annual Report created externally by an agency, the project was brought completely in-house. We oversaw the project management, design, revisions, final file preparation, print production, and delivery of Aptiv’s Annual Report.

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GLOBAL BRAND LEAD, GRAPHIC AND UX DESIGN

BRINGING APTIV’S SUSTAINABILITY REPORT IN-HOUSE

Aptiv’s Sustainability Report was previously designed by an external agency. However, the project was fully transitioned in-house, where I led the comprehensive redesign of both the digital report and its accompanying website.

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WEB AND UX DESIGN

HARRISON’S DESIGN + FURNITURE WEBSITE DESIGN

I designed a sleek, user-friendly website for Harrison’s Design + Furniture, showcasing their unique products and design services while enhancing online customer engagement.

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GRAPHIC, WEB AND UX DESIGN

YARDSMITTEN LANDSCAPE DESIGN’S BRANDING AND WEBSITE DESIGN

I developed a cohesive brand identity and user-friendly website for Yardsmitten Landscape Design, establishing their online presence and showcasing their innovative landscape services.

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GRAPHIC, WEB AND UX DESIGN

CORNERSTONE INDUSTRIAL’S BRANDING AND WEBSITE DESIGN

I developed a strong brand identity and professional website for Cornerstone Industrial, featuring a distinctive logo and intuitive layout to showcase their expertise in industrial solutions.

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WEB AND UX DESIGN

BRANCH TREE LANDSCAPE WEBSITE DESIGN

I created a visually appealing and user-friendly website for Branch Tree Landscape, showcasing their landscaping services and projects while enhancing online engagement and client outreach.

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GRAPHIC DESIGN

BRANDING DESIGN FOR THE STARLING LOUNGE COFFEE BAR

I re-designed the branding for the coffee bar, Starling Lounge as they moved locations and changed their name from their former coffee shop, Steam Inn.

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GRAPHIC DESIGN

BRANDING DESIGN FOR FOUR KEY’S BREWING

I created the branding for Four Keys Brewing, a nanobrewery located inside of the Starling Lounge Coffee Bar in Blissfield, Michigan.

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GRAPHIC DESIGN

@PROPERTIES REAL ESTATE BRANDING AND PRINT DESIGN

I developed and executed various visually compelling design projects for @properties Real Estate.

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