BRAND
PROJECT
CORNERSTONE INDUSTRIAL’S REBRAND AND WEBSITE DESIGN
SUMMARY
I created the branding for Four Keys Brewing, a nanobrewery located inside of the Starling Lounge Coffee Bar in Blissfield, Michigan.
MY ROLE
Branding Design
Print Design
BRAND
PROJECT
CORNERSTONE INDUSTRIAL’S REBRAND AND WEBSITE DESIGN
SUMMARY
I developed a strong brand identity and professional website for Cornerstone Industrial, featuring a distinctive logo and intuitive layout to showcase their expertise in industrial solutions.
MY ROLE
UX Design
Website Design
Branding Design
Print Design
BACKGROUND
CORNERSTONE INDUSTRIAL, A FULL SERVICE FACILITIES PROVIDER
Cornerstone Industrial is a creative general construction solutions provider. From dining rooms to drive-thrus, they work hand-in-hand with operators to construct projects while maintaining flawless facilities. With over 30 years of experience, they know how to minimize issues and maximize output.
DESIGN CHALLENGE
RE-BRANDING AND DESIGNING THE WEBSITE FOR CORNERSTONE INDUSTRIAL
The rebranding and website design challenge for Cornerstone Industrial involved creating a modern, cohesive brand identity that accurately reflected the company's expertise and innovation in industrial solutions. The project required developing a distinctive logo, a consistent color palette, and typography that conveyed professionalism and reliability.
Additionally, the website needed to be user-friendly and visually engaging, providing clear information about services and capabilities while enhancing the overall user experience. Balancing these elements with Cornerstone Industrial's core values and industry standards was crucial to successfully rebranding the company and strengthening its market presence.
Cornerstone Industrial's core values and industry standards was crucial to successfully rebranding the company and strengthening its market presence.
RESEARCH
BENCHMARKING AND BRAINSTORMING
During the benchmarking and brainstorming stage for designing Cornerstone Industrial's branding and website, I analyzed leading competitors and industry standards to identify key trends and best practices. This research provided valuable insights into effective branding strategies and website functionalities. I gathered inspiration from successful industrial companies and innovative design approaches, which informed the creation of unique visual concepts and user experiences. This foundational work ensured that the new brand identity and website would not only stand out in the market but also align with Cornerstone Industrial's core values and strategic goals.
DESIGN PHASE 1
INITIAL DESIGNS AND FEEDBACK
In Design Phase 1 for Cornerstone Industrial's rebranding, I focused on developing initial designs for the logo and website. Multiple logo concepts were created, each exploring different visual elements such as color schemes, typography, and symbols to capture the essence of the brand. Simultaneously, mockups for the website were developed, emphasizing a user-friendly layout and intuitive navigation. These preliminary designs were aimed at establishing a cohesive and professional look that would effectively communicate Cornerstone Industrial's expertise and innovation in the industry.
DESIGN PHASE 2
UPDATES AND ADJUSTMENTS
In Design Phase 2, I meticulously incorporated feedback from the team at Cornerstone Industrial to refine the logo and website, making precise updates and adjustments to the color palette, typography, and layout to enhance visual coherence, brand alignment, and overall usability.
FINAL DESIGN
FINALIZING AND LAUNCHING CORNERSTONE INDUSTRIAL’S BRANDING AND WEBSITE DESIGN
In the final design phase for Cornerstone Industrial's branding and website, I meticulously refined every detail to ensure a polished and cohesive brand identity. The chosen logo was fine-tuned for clarity and impact, while the website design was optimized for usability and visual appeal. This phase involved rigorous testing across different devices to ensure responsiveness and functionality. High-quality images and engaging content were integrated to highlight Cornerstone Industrial's capabilities and expertise.
Final adjustments were made based on client feedback, ensuring the branding and website accurately represented the company's strengths and positioned them effectively in the market.
