BRAND
PROJECT
YARDSMITTEN LANDSCAPE DESIGN’S BRANDING AND WEBSITE DESIGN
SUMMARY
I created the branding for Four Keys Brewing, a nanobrewery located inside of the Starling Lounge Coffee Bar in Blissfield, Michigan.
MY ROLE
Branding Design
Print Design
BRAND
PROJECT
YARDSMITTEN LANDSCAPE DESIGN’S BRANDING AND WEBSITE DESIGN
SUMMARY
I developed a cohesive brand identity and user-friendly website for Yardsmitten Landscape Design, establishing their online presence and showcasing their innovative landscape services.
MY ROLE
UX Design
Website Design
Branding Design
BACKGROUND
DESIGNING THE YARD OF YOUR DREAMS
Yardsmitten Landscape Design is a landscape architecture firm dedicated to creating sustainable, innovative, and aesthetically pleasing outdoor environments. With a strong focus on client collaboration and environmental stewardship, the company specializes in transforming residential spaces through customized, creative landscape solutions that enhance the natural beauty of each site while promoting ecological health.
DESIGN CHALLENGE
DESIGNING THE BRANDING AND WEBSITE FOR YARDSMITTEN LANDSCAPE DESIGN
The design challenge for creating the branding and website for Yardsmitten Landscape Design involved developing a cohesive visual identity that conveyed the company’s commitment to innovative and sustainable landscape solutions. The goal was to create a brand that resonated with clients seeking high-quality, customized outdoor spaces. This required crafting a logo, color palette, and typography that reflected Yardsmitten's creative and professional ethos.
Additionally, the website needed to be user-friendly and visually engaging, showcasing the company’s portfolio through stunning 3-D renderings while providing an intuitive navigation experience. Balancing aesthetic appeal with functionality, the design had to effectively communicate Yardsmitten’s unique value proposition and attract potential clients.
The design challenge for creating the branding and website for Yardsmitten Landscape Design involved developing a cohesive visual identity that conveyed the company’s commitment to innovative and sustainable landscape solutions.
RESEARCH
BENCHMARKING AND BRAINSTORMING
During the benchmarking and brainstorming phase for Yardsmitten Landscape Design, I analyzed competitor websites and branding strategies to identify industry standards and opportunities for differentiation. I explored various design trends and gathered inspiration to create a unique and compelling visual identity. By evaluating successful examples and innovative practices, I was able to develop a strategic approach that aligned with Yardsmitten’s vision and set them apart in the landscape design industry. I also helped craft the sitemap to ensure an optimal user experience and user path.
DESIGN PHASE 1
INITIAL DESIGNS AND FEEDBACK
In the initial design phase for Yardsmitten's logo and website, I developed multiple logo concepts, exploring various color palettes and typography to reflect the brand's innovative and sustainable approach. Concurrently, I created wireframes and mockups for the website, focusing on a user-friendly layout that would effectively showcase Yardsmitten's portfolio and services. This phase involved experimenting with different visual elements to establish a cohesive and appealing brand identity.
DESIGN PHASE 2
UPDATES AND ADJUSTMENTS
In Design Phase 2, I meticulously incorporated feedback from the team at Yardsmitten to refine the logo and website, making precise updates and adjustments to the color palette, typography, and layout to enhance visual coherence, brand alignment, and overall usability.
FINAL DESIGN
FINALIZING AND LAUNCHING YARDSMITTEN’S BRANDING AND WEBSITE DESIGN
In the final design phase of the Yardsmitten branding and website, I focused on perfecting every detail to ensure a polished and cohesive brand identity. The logo was fine-tuned to achieve a balance of simplicity and distinctiveness, while the website's design elements were optimized for a seamless user experience.
High-quality images and detailed 3-D renderings were integrated to effectively showcase Yardsmitten's landscape designs. Final adjustments were made based on client feedback, ensuring that the branding and website accurately reflected Yardsmitten's commitment to innovation and excellence in landscape design.
