BRAND
PROJECT
BRANCH TREE LANDSCAPE WEBSITE DESIGN
SUMMARY
I created the branding for Four Keys Brewing, a nanobrewery located inside of the Starling Lounge Coffee Bar in Blissfield, Michigan.
MY ROLE
Branding Design
Print Design
BRAND
PROJECT
BRANCH TREE LANDSCAPE WEBSITE DESIGN
SUMMARY
I created a visually appealing and user-friendly website for Branch Tree Landscape, showcasing their landscaping services and projects while enhancing online engagement and client outreach.
MY ROLE
UX Design
Website Design
Print Design
Social Media Design
BACKGROUND
BRANCH TREE LANDSCAPE: METRO DETROIT’S PREMIUM TREE SERVICE FOR OVER 40 YEARS
Since its founding in 1983, Branch Tree Landscape has remained a family-owned and operated company in Michigan, specializing in the art of tree, shrub, and plant care. With a strong commitment to quality and customer satisfaction, they have built a reputation for excellence in the landscaping industry. Their expert team combines decades of experience with a passion for horticulture, offering a comprehensive range of services. Branch Tree Landscape's dedication to sustainable practices and innovative solutions has helped them maintain beautiful, healthy, and thriving outdoor environments for their clients.
DESIGN CHALLENGE
DESIGNING THE WEBSITE AND SOCIAL MEDIA ASSETS FOR BRANCH TREE LANDSCAPE
The design challenge for Branch Tree Landscape's website design and social media assets involved creating a cohesive and engaging online presence that accurately reflected the company's expertise and long-standing reputation in tree, shrub, and plant care. The website needed to be user-friendly and visually appealing, showcasing their extensive range of services and projects while ensuring easy navigation and accessibility.
Additionally, the social media assets had to be consistent with the website's design, promoting brand recognition and enhancing online engagement. Balancing modern design elements with the company's rich history and family-owned values was crucial in developing a digital presence that would attract new clients while retaining the trust of existing ones.
Balancing modern design elements with the company's rich history and family-owned values was crucial in developing a digital presence that would attract new clients while retaining the trust of existing ones.
RESEARCH
BENCHMARKING AND BRAINSTORMING
During the benchmarking and brainstorming phase for Branch Tree Landscape's website design, I conducted a thorough analysis of competitor websites and industry leaders to identify best practices and key design trends. This research provided valuable insights into effective online strategies for landscaping services, helping to inform the creation of a unique and compelling digital presence. This foundational work ensured that the final designs would not only stand out in the market but also align with Branch Tree Landscape's brand values and long-standing reputation.
DESIGN PHASE 1
INITIAL DESIGNS AND FEEDBACK
In Design Phase 1 of Branch Tree Landscape's website design, I focused on creating initial mockups that laid the foundation for the site's structure and visual style. The goal was to establish a clean, user-friendly layout that highlighted the company's expertise in tree, shrub, and plant care. Various design elements, such as color schemes, typography, and imagery, were explored to reflect Branch Tree Landscape's brand identity and family-owned heritage. This phase also included planning for key features like service descriptions, project galleries, and customer testimonials, ensuring the website would effectively communicate the company's offerings and build trust with potential clients.
DESIGN PHASE 2
UPDATES AND ADJUSTMENTS
In Design Phase 2, I refined the design based on stakeholder feedback, enhancing the visual appeal and usability of the website.
FINAL DESIGN
FINALIZING AND LAUNCHING BRANCH TREE LANDSCAPE’S WEBSITE
In the final design phase for Branch Tree Landscape's website, I meticulously fine-tuned all design elements to ensure a polished and cohesive presentation. This included optimizing the site for various devices to guarantee a responsive and user-friendly experience. High-quality images and detailed content were integrated to effectively showcase the company's services and projects.
After incorporating final feedback and making necessary adjustments, the website was successfully launched, providing Branch Tree Landscape with a professional and engaging online presence that accurately represents their expertise and long-standing reputation in the industry.
