BRAND
PROJECT
Cooper Flagg New Balance Logo
SUMMARY
I created the branding for Four Keys Brewing, a nanobrewery located inside of the Starling Lounge Coffee Bar in Blissfield, Michigan.
MY ROLE
Branding Design
Print Design
BRAND
PROJECT
Cooper Flagg New Balance Logo
SUMMARY
I wanted to reimagine Cooper Flagg’s logo to create a modern, distinctive identity that reflects his athleticism, rising stardom, and potential to build an iconic brand on and off the court.
Illustration
Logo Design
Brand Research
MY ROLE
BACKGROUND
Rooted in Maine. Built for the Future.
Born in Newport and raised in Maine, Cooper Flagg has quickly emerged as one of basketball’s most exciting young talents. His connection to his home state became a central inspiration for my logo redesign, providing an opportunity to create a visual identity that reflects both his personal roots and rising career.
DESIGN CHALLENGE
Redefining a Rising Star’s Visual Identity
This self-initiated design challenge was an opportunity to explore the intersection of sports branding, visual identity, and real-world brand applications. I set out to reimagine Cooper Flagg’s personal logo with a more modern, distinctive approach that reflects his athleticism and emerging presence in professional basketball. The goal was to develop a bold, scalable identity that balances simplicity with personality, demonstrating how a cohesive brand system can translate seamlessly across footwear, apparel, merchandise, and environmental graphics.
Drawing inspiration from Maine’s historic and contemporary state flag designs, I explored the use of recognizable elements, particularly the iconic pine tree and North Star.
RESEARCH
Research & Concept Exploration
The design process began with research into Cooper Flagg’s background, existing visual identity, and the broader landscape of professional athlete branding. Drawing inspiration from Maine’s historic state flags, I explored ways to incorporate meaningful symbolism, particularly the pine tree and North Star, into a modern, distinctive mark.
Through initial sketches and concept development, I experimented with typography, geometric forms, and the integration of the “C” and “F” initials. The focus was on finding the right balance between simplicity, symbolism, and visual impact, refining ideas into a bold, recognizable identity that could translate seamlessly across a wide range of applications.
Reimagining the CF Identity
A Fresh Perspective on an Emerging Athlete Brand
Building on Cooper Flagg’s existing visual identity, I explored an alternative approach that emphasizes simplicity, symbolism, and versatility. While the official logo establishes his personal brand, my concept introduces a more refined, geometric interpretation of the “C” and “F” initials, incorporating subtle inspiration from Maine’s state flag designs.
The result is a bold, cohesive mark that celebrates Flagg’s roots while creating a distinctive visual identity designed to perform across footwear, apparel, digital platforms, and large-scale brand experiences.
Reimagining Cooper Flagg's Identity
A Fresh Perspective on an Emerging Athlete Brand
Building on Cooper Flagg’s existing visual identity, I explored an alternative approach that emphasizes simplicity, symbolism, and versatility. While the official logo establishes his personal brand, my concept introduces a more refined, geometric interpretation of the “C” and “F” initials, incorporating subtle inspiration from Maine’s state flag designs.
The result is a bold, cohesive mark that celebrates Flagg’s roots while creating a distinctive visual identity designed to perform across footwear, apparel, digital platforms, and large-scale brand experiences.
Bringing the Brand to Life
From Concept to Real-World Applications
A successful visual identity extends beyond the logo itself. To demonstrate the versatility and impact of my redesigned Cooper Flagg mark, I explored how the identity could translate across a range of real-world applications, including performance footwear, apparel, basketball courts, and environmental graphics. These mockups showcase the logo’s ability to maintain its bold, recognizable presence across different materials, scales, and environments, reinforcing the potential for a cohesive and memorable athlete brand.
