At CES, I helped lead the design and execution of Aptiv’s global brand presence, translating brand strategy into a cohesive, multi-channel experience that engaged thousands of attendees. My work spanned environmental graphics, large-scale booth design, digital displays, presentations, and supporting campaign assets—ensuring a consistent and premium brand expression across every touchpoint. Collaborating closely with cross-functional teams, I helped shape how the brand came to life in a high-visibility, fast-paced environment, balancing big-picture concepting with precise execution. The result was an immersive, modern brand experience that elevated perception, strengthened storytelling, and reinforced Aptiv’s position as a leader in technology innovation.